When you’re in the printing business your clients come in many shapes and sizes. So do their projects from flyers for the corner shop to snazzy all-singing, all-dancing corporate brochures. But in the end, they all want professional results, that make them look good in print. More mature organisations often have a brand guideline that sets out …
Print Tips
Does your printer keep you organised?
Every company has printing needs – from business cards to marketing campaign material. A good relationship with your printer is essential. That means: Prompt confirmation of artwork received Quick turnaround of proofs Accurate records of revisions Acknowledgement of approval Great quality results on time. With the best will in the world, when several people in …
Systematise your client communication and reduce stress
When you are dealing with large clients and complex print jobs there are many issues that can result in disagreements about what was sent, who approved which version – and that’s the tip of the iceberg! In the interests of good relationships it’s good to have a system that works – not just for you, …
?Proof Approval – 7 Top Tips
Reputation and brand can be seriously affected then your campaign suffer as a result, if a proof is signed off with errors. You’ve spent hours planning and designing copy and layout for its effect to then be reduced through a missed typo! Probably the most important stage of the approval process is when you are …